PrimeSource REAL ESTATE

Marketing Basics

Much like a good sales team, marketing and presentation plays an important role in your ability to properly sell a home with favorable terms. The professionals at PrimeSource Real Estate have extensive experience in listing homes through MSL (Multiple Listing Services), promoting properties through networking and online channels, as well as ensuring the presentation of the property maximizes chances of success in closing.  Understanding how to property promote your home through real estate channels, informal networks and open houses can maximize the exposure of the property over time.  While we recognize the importance of online advertising, a solid mix of traditional “For Sale” methods, word of mouth and online marketing can get your offer in front of more potential buyers.

As much as marketing has changed over the past decade, personal relationships still define the most effective paths to market in many cases. Having a proper presentation and letting more people know about the offers on the market can help ensure you open up relationships that can foster more trust with buyers. The art of marketing is about conversations, opportunities for closing a sale and opening up the property for inspection – with the proper mix of methods you can get your home viewed by more buyers to increase the chances of closing on a sale.

Effective House Marketing in a Competitive Real Estate Market

Today, buyers have plenty of options when it comes to finding properties that meet their needs. Therefore, not only message marketing but also presentation marketing makes an important difference in terms of garnering the attention to buyers. The Prime Source professional team can provide you with guidance on effectively presenting your house during an open house including cleaning up the interior space, welcoming the guests, cleaning up the exterior and any clutter, as well as ensuring the buyer’s senses are fully delighted in terms of sound, smell and feel – reaching alignment with a buyer’s interest is about putting your property’s best foot forward.

While each buyer is unique, putting the best presentation forward can help align your expected price with the perceived value of the property. Setting a price contingent upon market values, the appraised value of the home and with flexibility to allow for offers can help properly close on a property within your timeline. Rather than allowing your home to remain on the market for months without any offers, you should be responsive to the needs of the market from beginning to end. Responsive actions can ensure you get full alignment with buyer interests to maximize the chances of success in the marketplace.

Understanding the role of marketing from a real estate buyer’s perspective

Whether you are buying or selling a home, understanding the marketing and early stage sales process can help inform a more effective discussion in advance of closing on a property. Marketing goes beyond just listing the various aspects of listing a property and impacts the actual presentation of the property on the market. The strategies for going to market in a challenging environment are quite different from those of marketing a property in a “hot” environment. You should recognize market trends, values and options from both party’s perspectives in advance of making an offer on a property.  With an understanding of market value you can improve your offer, negotiations and discussion on the property to better align your interests with realistic market positioning. Depending on the financial markets and your budget situation, you can ensure you get the best terms on the transaction based upon your personal interests. Working with a professional realtor from PrimeSource Real Estate can give you a broader perspective on marketing a property from either perspective.